I want to work in.... Music PR

Why?
You feel at home in pubs, clubs and gigs and find it easy to chat to strangers. You are thrilled by the thought of backstage parties, record launches and awards ceremonies. You yearn for the satisfaction of seeing one of your bands on the cover of the NME and knowing it was down to you

How?
Qualifications are less important than aspects of personality in PR. You’ll need to be diplomatic and thick skinned, able to work late and still get up for work the next day. Starting out in the industry will generally involve the less glamorous aspects of the job like media research and office admin. If you want to get into music PR then it is important to research the area thoroughly - familiarise yourself with the music press and the music sections of the main newspapers, who the journalists are and what music tastes and focuses they have. If applying to a PR company check which acts they look after, listen to them and develop opinions on them, do they have a USP?

Where?
Work experience is key to getting into PR and we have a booklet on the subject in the media section of CDEC’s information centre in Falmer House. Also find a list of relevant books we carry on CDEC’s Shelfari page
Check out CDEC’s Careers pages for more information about working in PR and in the music industry